With the release of the new ADVAN family from Yokohama, Discount Tire wanted to have a series of campaigns that not only brought sales but could also bring awareness to customers. Since the ADVAN tires are performance based, I wanted to give the assets an aggressive look that spoke to the right audience.
Role: Art Director, Lead Designer • Credits: Matt Seiple, Lead Motion Designer
Annual design and creative direction for the Lake Tahoe work retreat. A weekend long celebration of the hardwork put forth by Discount Tire employees.
